Meridian Law: from brochure site to business development engine
A new platform for a 90-partner law firm - governed self-serve publishing and practice pages built around instruction intent.
+64% qualified enquiries
1.2s mobile LCP
The challenge. The old site was a maintenance burden: 400 pages, no governance, three agencies sharing one CMS login and content that disagreed with itself. Partners published directly to the live site.
What we did. We rebuilt on a headless CMS with role-based publishing, automated redirects for all 400 URLs, and practice-area pages structured around the queries that bring instruction. Qualified enquiries rose 64% within six months.