Kestrel Digital | Web Design & Digital Agency in Leeds, UK

Case Studies

Results we are happy
to be measured against

Every number below is real, auditable and tied to a named client. We do not cherry-pick - these are the results across our full portfolio.

Web Design & Development

Meridian Law: from brochure site to business development engine

A new platform for a 90-partner law firm - governed self-serve publishing and practice pages built around instruction intent.

+64% qualified enquiries

1.2s mobile LCP

The challenge. The old site was a maintenance burden: 400 pages, no governance, three agencies sharing one CMS login and content that disagreed with itself. Partners published directly to the live site.

What we did. We rebuilt on a headless CMS with role-based publishing, automated redirects for all 400 URLs, and practice-area pages structured around the queries that bring instruction. Qualified enquiries rose 64% within six months.

E-commerce

Fern & Field: replatforming a garden retail brand for growth

9,000 SKUs migrated to a custom storefront, with ERP integration and a funnel rebuilt from drop-off data.

+112% online revenue

4.6% conversion rate

The challenge. The original theme could not support bundles or trade accounts, checkout abandonment sat at 31%, and stock on site disagreed with the warehouse daily.

What we did. Custom Shopify Plus storefront, real-time ERP integration, guest checkout and a rebuilt PDP. Revenue per session rose 112% within a year and zero rankings were lost in migration.

SEO & Content

Orbit Energy: owning the renewable search conversation

A technical overhaul plus a content programme that made a regional installer the most-cited voice in its niche.

+183% organic traffic

24 keywords in top 3

The challenge. A regional solar installer was invisible for the searches that carried its margin, losing to national lead-gen sites with thinner expertise but better engineering.

What we did. We fixed the technical base, built a content programme around grant and payback questions, and earned trade-press citations. Organic traffic rose 183% and organic now drives more installs than paid.

Platforms & Portals

Halcyon Health: a patient booking platform that passes audits

40,000 monthly bookings through an accessible, secure self-serve platform for a private clinic group.

40k monthly bookings

-58% call-centre load

The challenge. Two-thirds of bookings arrived by phone, staff re-keyed them into three systems, and the previous portal failed an accessibility review.

What we did. We designed and built a WCAG 2.2 AA booking platform integrated with their clinical diary, with reminders that cut no-shows by a quarter. Call-centre load fell 58%.

Platforms & Portals

Trentline Logistics: a trade portal that gave 6,500 hours back

Self-serve quoting, bookings and proof-of-delivery for a national haulier's 1,800 trade customers.

6,500 hrs saved per year

-92% keying errors

The challenge. Account managers spent their mornings transcribing emailed orders into the TMS, and customers phoned to chase paperwork.

What we did. We built a customer portal with instant quoting based on live rates, self-serve bookings and digital PODs. 78% of orders now arrive through the portal, and 6,500 staff hours are saved annually.

Web Design & Development

Brightwater Trust: donations up 57% on a fraction of the budget

A cost-efficient, accessible rebuild for a regional homelessness charity.

+57% online donations

100 Lighthouse accessibility

The challenge. The old site buried its donation button three clicks deep and failed contrast checks across half its pages.

What we did. We rebuilt around one primary action - donate - with a streamlined gift flow, storytelling that shows impact, and full accessibility. Online donations rose 57% at a fraction of the previous hosting cost.

Want results like these?

The honest version: the numbers above took 6-18 months of disciplined work. If that pace suits you, let us put a plan - and a baseline - in front of you.