Kestrel Digital | Web Design & Digital Agency in Leeds, UK

Solutions

Digital programmes that start with the problem, not the product

When the challenge is bigger than a website, we assemble the right disciplines into a single programme. Each solution below follows the same honest structure: the problem, our approach, what we deliver and the impact it has.

TransformationCommerceDataAutomation

Solution 01

Digital Transformation

For organisations whose digital presence has grown by accretion - a site here, a portal there, a spreadsheet holding it together.

The problem

Where organisations get stuck

Nine systems where two would do. Content duplicated across three CMSs. Staff re-keying data between platforms that should share it. Customers noticing the seams - and quietly leaving.

Our approach

How we tackle it

We map your current estate end to end - systems, data flows, content and costs - then design a target platform that consolidates deliberately. Migration is phased so nothing stops trading while we work.

The solution

What we deliver

One coherent platform: a single design system, one CMS or headless core, integrated line-of-business systems, and analytics you can trust. Delivered in phases with a documented architecture your team can own.

The impact

What changes

Fewer systems to licence and maintain, faster content operations, and a customer experience without the seams. Most consolidation programmes pay for themselves within two budget cycles.

-41% median reduction in running costs

12 wks typical first-phase delivery

99.98% post-migration uptime

Solution 02

E-commerce Acceleration

For retailers and trade sellers whose store gets traffic but under-converts - and whose back office runs on hope and copy-paste.

The problem

Where organisations get stuck

Healthy sessions, disappointing revenue. A checkout that loses a third of baskets. Stock levels that disagree with reality. Trade customers phoning orders in because the online journey cannot handle their terms.

Our approach

How we tackle it

We instrument the funnel properly, identify the three leaks costing the most, and fix those first - design, engineering and operations together. Then we integrate the store with your ERP and payments so the back office stops fighting the front end.

The solution

What we deliver

A fast, accessible storefront on Shopify Plus or modern headless commerce. Integrations that push stock, prices and orders between systems without human intervention. A checkout that just works.

The impact

What changes

Higher conversion rates, lower cart abandonment, and operations staff spending their time on customer service instead of data entry.

+18% typical conversion uplift

0 hrs spent re-keying orders

3 secs median load time

Solution 03

Support & Remediation

For organisations stuck with an inherited platform that falls over on Fridays - and an agency that takes a week to reply.

The problem

Where organisations get stuck

You are afraid to update plugins because it breaks the site. Every small change requires a developer. You have an SLA, but it feels like a suggestion. You suspect your site is slow, but nobody knows how to fix it.

Our approach

How we tackle it

We audit the codebase, document the architecture, and establish a baseline. We secure the environment, containerise the application, and bring it under proper version control. Then we fix the performance bottlenecks.

The solution

What we deliver

A stable, documented application running on managed infrastructure. A staging environment that matches production. Clear deployment pipelines and a team that responds in minutes, not days.

The impact

What changes

Confidence. The ability to deploy on a Friday. A site that passes Core Web Vitals, ranks better, and converts more.

< 15 mins median response time

100% of events documented

Solution 04

Automation & Integrations

For teams drowning in work that software should already do: re-keying, copying between systems, chasing approvals by email.

The problem

Where organisations get stuck

Orders copied by hand from store to accounting. Enquiries lost between inboxes. Reports assembled monthly from six exports. Every new hire spends their first month learning the workarounds.

Our approach

How we tackle it

We map the repetitive work, quantify what it costs, and connect the systems that refuse to talk - APIs where they exist, robust queues where they do not. Human checkpoints stay where judgement matters.

The solution

What we deliver

Reliable integrations between your core systems, automated workflows with proper error handling and alerting, and documentation that survives staff changes. Monitored by us, owned by you.

The impact

What changes

Thousands of staff hours returned each year, fewer costly keying errors, and processes that work the same whether the person who built them is on holiday or not.

6,500 hrs saved annually (Trentline)

-92% keying errors

24/7 monitored workflows

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Tell us what you are trying to achieve and we will recommend the right solution for you.